Anyone who hears the enthralling singing at rugby matches or who saw the recent wedding of the Duke and Duchess of Cambridge – might not have realised they were listening to a little bit of Llandovery’s history. ‘Bread of Heaven’ ("Guide Me Oh thou Great Jehovah"), favourite of royal weddings and Welsh rugby terraces alike, was penned by William Williams of Pantycelyn. Williams Pantycelyn along with Howell Harris and Daniel Rowlands, was one of the leaders of the Welsh Methodist movement. A powerful and influential preacher he published over 90 volumes of work and was Wales’ most celebrated hymn writer. What is less well known is that in order to support his preaching journeys, he was also a tea merchant! He is remembered in Llandovery, both in the Pantycelyn Memorial chapel on the High Street and also at his tomb in the church of Llanfair-ar-y-Bryn on the northern edge of town. His descendents still farm at Pantycelyn farm 5km east of Llandovery and it is possible to visit.